THE PRESS AND MEDIA
Channels of communication that serve many diverse functions, such as offering a variety of entertainment with either mass or specialized appeal, communicating news and information, or displaying advertising messages. The media carry the advertisers' messages and serve as the vital link between the seller of a product or service and the consumer.
Available types of media include print, electronic, out-of-home, and direct mail. Print usually refers to newspapers and magazines but also includes directories, school and church yearbooks and newsletters, and programs at sporting events and theater presentations. Electronic media are usually referred to as broadcast media, or radio and television, including cable. Out-of-home media are designed almost exclusively to serve only an advertising function, and include billboards, transit advertising, and posters in public places such as stadiums, airports, and train stations, as well as flying banners (banners towed by airplanes) and skywriting. Direct-mail media are advertisements that are mailed directly to prospects. As technology advances, new forms of media are being discovered every day, such as movie-house advertising and special automatic telephone devices with prerecorded advertising messages. Any single form of communication is known as a medium.
The term the mass media in English refers basically to TV, radio and newspaper. Means of communication which reach very large number of people. This is looks at some use full words for talking about the mass media and about publishing in general.
Radio and Television
Types of TV programmes: documentaries news broadcast current affair programmes soap operas, quizzes, sitcom drama, chat shows, detective stories, sport programmes, weather forecast, music programme,s game shows, variety and show commercial.
A serial hat story that continues from one programme or episode to the next. A series is about the same characters or has same format each week but each programme is complete it self.
This is a list of vocabulary items related to mass media
1. remote control
A remote control is a component of an electronics device, most commonly a television set, used for operating the television device wirelessly from a short line-of-sight distance.
2. Satelite dish
satellite dish is a dish-shaped type of parabolic antenna designed to receive microwaves from communications satellites, which transmit data transmissions or broadcasts, such as satellite television.
3. Video tape
videotape is a recording of images and sounds on to magnetic tape as opposed to film stock or random access digital media. Videotapes are also used for storing scientific or medical data, such as the data produced by an electrocardiogram.
4. Came recorder
came corder (videocamera recorder) is an electronic device that combines a video camera and a video recorder into one unit. Equipment manufacturers do not seem to have strict guidelines for the term usage.
5. On/off button / off buttom
In electronics, a switch is an electrical component that can break an electrical circuit, interrupting the current or diverting it from one conductor to another.
6. Aerial
A radio antenna, especially one suspended in or extending into the air.
7. Advertisement
Advertising is a form of communication that typically attempts to persuade potential
customers to purchase or to consume more of a particular brand of product or service.
8. Television
Television (TV) is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television programming or television transmission.
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